Volume 2, Issue 2, June 2017, Page: 69-72
An Empirical Study on Impact of Customers’ Satisfaction and Loyalty Towards Hospitals in Coimbatore City
S. Shanmugapriya, Department of Commerce IT, Dr. N. G. P. Arts and Science College, Coimbatore, Tamil Nadu, India
K. Arun Kumar, Department of Computer Science and Engineering, SNS College of Engineering, Coimbatore, Tamil Nadu, India
P. Kiruthika, Department of Computer Science, Dr. N. G. P. Arts and Science College, Coimbatore, Tamil Nadu, India
L. Priya, Department of Commerce IT, Dr. N. G. P. Arts and Science College, Coimbatore, Tamil Nadu, India
Received: Nov. 29, 2016;       Accepted: Feb. 6, 2017;       Published: Feb. 27, 2017
DOI: 10.11648/j.bsi.20170202.15      View  2392      Downloads  74
Abstract
In the competitive world number of Hospitals have been emerged and captured the market too. Almost every one of us is using hospitals for their health care. Each hospital has been providing different Treatment methods with specialized doctors, and introducing innovation equipment to retain the customers. In fact, it is a daunting task for each Hospital, to give quality treatment, clean and Hygiene environment to the patients. So it is very complicate to decide about the hospitals has its role. Hence this study is going to conclude the satisfaction, loyalty towards hospitals and understanding the customer’s awareness among the hospitals in Coimbatore city. Providing high service quality is one of the main functions of health systems. Measuring service quality is the basic prerequisite for improving quality.
Keywords
Hospitals, Customer, Loyalty, Expectation, Service Quality
To cite this article
S. Shanmugapriya, K. Arun Kumar, P. Kiruthika, L. Priya, An Empirical Study on Impact of Customers’ Satisfaction and Loyalty Towards Hospitals in Coimbatore City, Biomedical Statistics and Informatics. Vol. 2, No. 2, 2017, pp. 69-72. doi: 10.11648/j.bsi.20170202.15
Copyright
Copyright © 2017 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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